Insurance Finder Australia :: News
SHARE

Share this news item!

Sterling Insurance Enhances PI Offerings with Lloyd's Binder

New Authority Provides Greater Control Over Products and Pricing for Brokers

Sterling Insurance Enhances PI Offerings with Lloyd's Binder?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

Sterling Insurance has successfully secured a new professional indemnity (PI) binding authority with Lloyd's, a move that promises to provide Australian brokers with greater control over product offerings and pricing structures.
This development is part of Sterling's ongoing commitment to delivering tailored insurance solutions that meet the specific needs of niche and complex risk sectors.

As a specialist underwriting agency operating under Melbourne-based ATC Insurance Solutions, Sterling Insurance focuses on serving sectors such as general liability, professional indemnity, and aviation across Australia and New Zealand. The acquisition of this Lloyd's binder marks a significant advancement in their ability to offer customized and responsive insurance products.

Tony Parington, Managing Director of Sterling Insurance, emphasized the benefits of this new arrangement, stating that brokers will experience more certainty on terms, faster decision-making processes, and products that accurately reflect the specialist sectors they serve. This enhanced control is expected to streamline operations and improve service delivery for both brokers and their clients.

Underwriter Mike Stephens, who played a pivotal role in securing the binder, highlighted Sterling's plans to broaden its appetite to include design and construct professionals, training providers, and consultants across engineering, science, and industrial sectors. This expansion aims to address the evolving needs of professionals operating in construction-adjacent, marine, energy, and aviation industries.

To support this growth, Sterling has made strategic appointments, including Leanne Leach in Brisbane and Gemma Sturgeon in Western Australia, with plans for further expansion in Melbourne. These additions are intended to place experienced decision-makers in key markets, ensuring that brokers have local access to reliable terms and responsive service.

For professionals seeking PI insurance, this development offers several advantages:

  • Access to tailored insurance products that align with specific industry requirements.
  • Improved responsiveness and faster decision-making processes from underwriters.
  • Enhanced certainty regarding policy terms and pricing structures.

Professional indemnity insurance is crucial for protecting businesses against claims of professional negligence or mistakes. It provides financial security for legal defence costs and settlements, enabling professionals to operate with confidence. Sterling's enhanced offerings, backed by the Lloyd's binder, contribute to a more robust and responsive insurance market in Australia.

In conclusion, Sterling Insurance's acquisition of a new professional indemnity binding authority with Lloyd's represents a significant enhancement to their service capabilities. By offering greater control over products and pricing, and expanding their reach through strategic appointments, Sterling is well-positioned to meet the diverse needs of Australian professionals seeking comprehensive PI coverage.

Published:Friday, 13th Mar 2026
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Insurance News

Navigating Rising Premiums in Australia's Insurance Sector
Navigating Rising Premiums in Australia's Insurance Sector
13 Mar 2026: Paige Estritori
In 2026, Australian insurers are grappling with significant challenges that are influencing premium costs and coverage availability. A recent survey by Gallagher Bassett highlights that premium affordability and insurability have emerged as the foremost concerns for the industry. This shift is largely attributed to escalating climate-related losses and evolving regulatory demands. - read more
Addressing Cybersecurity Threats in Australia's Insurance Industry
Addressing Cybersecurity Threats in Australia's Insurance Industry
13 Mar 2026: Paige Estritori
In 2026, the Australian insurance sector is increasingly prioritizing cybersecurity, recognizing it as a critical challenge in the digital age. According to Gallagher Bassett's latest industry survey, cyber and data security concerns have maintained their position as the second most significant issue for insurers, underscoring the persistent threat posed by digital vulnerabilities. - read more
The Future of Insurtech in Australia: A $4.2 Billion Market by 2034
The Future of Insurtech in Australia: A $4.2 Billion Market by 2034
13 Mar 2026: Paige Estritori
The Australian insurtech sector is on a trajectory of remarkable growth, with projections indicating a surge from $377 million in 2025 to an impressive $4.2 billion by 2034. This anticipated expansion, representing a compound annual growth rate (CAGR) of 30.68%, underscores the transformative impact of digital innovation on the insurance landscape. - read more
BizCover and Zurich Collaborate to Enhance Professional Indemnity Insurance for Australian SMEs
BizCover and Zurich Collaborate to Enhance Professional Indemnity Insurance for Australian SMEs
13 Mar 2026: Paige Estritori
In a significant development for Australian small and medium-sized enterprises (SMEs), BizCover has announced the addition of Zurich's Professional Indemnity (PI) insurance product to its online platform, effective from 3 March 2026. This collaboration aims to provide SMEs with enhanced access to comprehensive PI coverage, addressing a critical need in the business community. - read more


Insurance Articles

How to Choose the Right Insurance Broker for Your Business
How to Choose the Right Insurance Broker for Your Business
Choosing the right insurance broker is a crucial decision for your business. A good broker serves as an invaluable partner, helping you navigate the complex world of insurance. - read more
Understanding the Different Types of Business Insurance: What You Need to Know
Understanding the Different Types of Business Insurance: What You Need to Know
In the dynamic and often unpredictable world of business, risks and uncertainties are part of the journey. For small business owners in Australia, navigating these challenges can seem daunting. - read more
Navigating the Insurance Maze: The Role of Brokers in Simplifying Your Choices
Navigating the Insurance Maze: The Role of Brokers in Simplifying Your Choices
Insurance brokers play a vital role in helping individuals and businesses navigate the complex world of insurance. Unlike direct insurers who offer their own products, brokers act as intermediaries between clients and a range of insurance companies. Their primary goal is to find the most suitable coverage tailored to their clients' specific needs. - read more
Understanding Your Family's Insurance Needs
Understanding Your Family's Insurance Needs
In the hustle and bustle of everyday life, securing the future of your family might not always be on the top of your list. However, understanding and obtaining the right insurance is crucial for your family's security. Life can be unpredictable, and having the appropriate coverage can provide peace of mind and financial stability when unexpected events occur. - read more

Knowledgebase
Beneficiary:
The person or entity designated to receive the death benefit from a life insurance policy.